Maybe we should be asking why rucksack manufacturers cannot make them using waterproof material?
Pete, I think that you have hit the nail on the head
I went to school in a Mackintosh coat, which used a rubberised material to make it waterproof, it was heavy, completely non-breathable and invented the century before.
I read that Gor-Tex was introduced into the British market in the mid-70s, but in the late-80s our British Army waterproof kit differed little in its features, or lack of them, to that of my Mackintosh. Our patrol packs - rucksacks - were made of a vulcanised material, again with rubber I think, and whilst this material was waterproof, the opening to the packs were not and the packs were not waterproof. Heavy rain always managed to get into your kit and for this reason we were issued with covers and like all rucksack covers they were a pain the the ar** from fitting them, to keeping them on in high winds.
It seems strange, that nearly 30 years on, rucksack covers are still regarded as an acceptable solution by big name manufacturers such as Berghaus and North Face, when the fastening technology and fabric design have advanced so much.
Today, British Army patrol packs, made by the likes of Karrimor, are made of water resistant materials such as Kodex and Cordura, which seems incredible

Maybe, like my old Mackintosh, it has all been about the weight and this Over Board firm have now fixed this. Have you a lot of experience with this rucksack Lyle?